How to use PR effectively on Black Friday

Three Black Friday marketing strategies to drive record sales Black Friday is quite possibly one of the biggest days on the calendar for retailers, generating literally billions of pounds worth of sales. Want to know how to use PR effectively and drive sales on Black Friday (and Cyber Monday)? Video Game PR can be niche, […]

How to write the perfect blog post: the dos and don’ts every brand needs to know

Business can be tough at the best of times without a global pandemic, lockdown and the entire house #WFH (working from home). But if you want an inexpensive and fool-proof way to build brand awareness, drive traffic to your website, attract potential customers or just provide some useful and interesting articles for your target audience, […]

Keeping PR Tactics Nimble As The World Goes A Bit Mad Max.

What’s the old saying? Adversity is the mother of invention? Necessity is the cousin of innovation? Did we make those up? You get the gist. Our point being, since we started Bope, we’ve seen a gradual shift in the focus of our PR efforts. From clients once requiring us to ‘drive footfall’ (we hate that […]