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UK launch strategy for a top audio brand

A relatively unknown US audio brand, Braven needed to be positioned in the UK differently to its bigger rivals.

Working with the Braven team we developed a strategy to play up Braven’s core USPs – namely it’s outdoor friendly build, waterproof casing, sound, and price point.

By strategically placing Braven with key mainstream outlets, focusing on holidaying, BBQ tech, outdoor sports, camping and ‘staycations’ we were able to punctuate the consciousness of journalists to ensure Braven found page space over its better-known rivals.

Huge mainstream reach, including being selected as T3’s top outdoor gadget for 2021, plus coverage in every major mainstream outlet, from The Mail on Sunday, through to STUFF magazine.

Over 60 pieces of mainstream media, all with 100% positive reviews, culminating in hundreds of thousands of pounds worth of PR value.

"This Summer’s Must-Have BBQ Speaker."

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