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GAME & Belong Oxford Street

Launching the largest permanent esports arena in the UK...

Help launch the largest permanent esports arena in the UK. The key was to create awareness within gaming, esports and mainstream media to showcase this new look GAME store and 100 seater Belong Gaming Arena

Coverage achieved across financial, trade, gaming, esports and mainstream media. The Financial Times and a number of other press came down to gain a walk round of the store and arena as well as interview GAME’s CEO for more in-depth pieces.

"…the whole thing feels very experience-focused. It’s almost like an old-fashioned arcade with an updated aesthetic"

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