Warner Bros was about to launch its largest ever IP, one that involved multiple stake-holders and huge Hollywood properties all with different needs. We were tasked with creating a unified PR stunt that entertained and educated the wider public and press about the mash-up of dozens of iconic IPs.
We carefully sourced the movie vehicles from some of the best action movies ever made, all of which were appearing in LEGO Dimensions, then set about bringing the motorcade to life, driving it through heart of London.
The roll out of star vehicles were sent to ShortList, The Mail, The Sun, Absolute Radio, Sony, and NewsCorp throughout the duration of a single day.
Resulting social and media coverage exploded, appearing on radio and in print across 35+ outlets on day after activity.
Tracked over 300% ROI, with AVE of approx £1,350,000