Pebble Gear was a relatively unknown brand, and the team needed positive coverage across trade, mainstream and parenting press to underline why this tablet was a ‘must have’ purchase.
The first Disney brands to be released on the tablet were Frozen II and Toy Story 4. By strategically targeting parents and press for whom Disney resonated, we were able to take the first steps in creating a trusted brand and a beloved gadget.
Working with this audience we were able to ensure the key messages surrounding the brand were communicated clearly, concisely, and with vast reach.
100% positive reviews with features across parenting, mainstream and trade media reaching over 100 million consumers across publications as broad as the likes of the Sunday Express, Mail On Sunday, The Sun etc.